What is EO, and how does it work?

What is EO, and how does it work?

WHAT IS GEO? According to market research, GEO services are expected to become an industry worth approximately $850 million by the end of 2025.

Unlike classic SEO, GEO is an optimization process that ensures content is selected as a source by AI engines such as ChatGPT, Gemini, or Perplexity and used in their responses.

While SEO aims to rank high on search engines such as Google, GEO aims to make a brand's content appear in AI responses.

AI-powered search engines, unlike traditional ones, synthesize information from various sources and provide direct answers instead of displaying a list of links. This creates a new challenge for brands: it's no longer just about ranking; it's about being included in the AI's response.

GEO strategies primarily focus on creating AI-friendly content. The first rule is clear, reliable, and data-driven writing with references to credible sources.

It is also necessary to monitor and analyze how AI models position the relevant brand. Continuously measuring how models like ChatGPT or Gemini respond to the brand is also important.